Olivia has a passion for life and for telling her clients stories. She believes everyone has a story worth telling, and that it provides a vehicle for connection, perspective, and empowerment. We talk about what makes a cohesive brand special and how it needs to be tailored to each individual business. Olivia wants everyone to recognize their unique brand personality through their mission, vision, purpose and core values. But, a brand story goes beyond identifying those things. Olivia shares how a brand story is integral to how your business operates, the decisions you make every day, and how you interact with your clients and your team.
She dares you to believe in the power of your story, but also to act intentionally through your everyday work.
Things Olivia is passionate about:
- Sharing stories to create meaningful connections
- Holding up the mirror so clients can see themselves as others see them
- Empowering business owners to share with confidence
- Providing 35,000 foot perspective when clients are in the forest
Topic time stamps:
[00:00:00] Introduction and Catalyst Moment
[00:00:36] Welcome to the Lucky Pup Podcast
[00:00:56] Introducing Olivia and OMG Brand Story
[00:03:30] The Power of Storytelling in Branding
[00:07:47] The Role of Core Values in Storytelling
[00:14:22] The Power of Intentionality and Action
[00:21:15] The Impact of Intentionality on Marketing Strategy
[00:35:05] The Challenge of Articulating Your Unique Story
[00:39:48] The Impact of Perspective
[00:44:31] Misconception of Simple Solutions
[00:58:07] ABC to OMG Branding
[01:10:30] The Importance of Starting and Taking Action
Perfectly imperfect transcript generated by Descript:
[00:00:00] Introduction and Catalyst Moment
[00:00:00] Olivia: if your catalyst moment is happening right now as you are listening to this podcast and something is saying, wow, I want to build this brand and I wanna do it the right way and be intentional this is your sign. Take action on your dreams. Dare to believe, dare to believe in the power of your dreams. Start sharing your story. All of these things will come together but it all started with a decision to dare to believe. And so anyone who is listening, daring you in this moment. do it. And to believe in yourself and to believe in the stories that you have to share and the purpose that you were gifted to share with the world because people are waiting
[00:00:36] Welcome to the Lucky Pup Podcast
[00:00:36] Morgan Weber: Hey everyone. Welcome to the Lucky Pup Podcast, where we’re taking big ideas and weaving them together in a way that makes the big picture relatable and also inspirational and educational. Today especially, you are gonna find a candid and authentic conversation about the struggles we’ve encountered as we try to live more full and happy lives.
I’m your host Morgan Weber, and I am .
[00:00:56] Introducing Olivia and OMG Brand Story
[00:00:56] Morgan Weber: So excited to introduce you to my friend Olivia of O M G brand story. Olivia is an absolute powerhouse and a part-time storytelling preacher. She has so much passion for entrepreneurs and small business owners. She wants to see you be heard. Seen and understood, and she believes that telling your story and your unique story is how that is going to happen.
If you are ready to be inspired, Olivia is ready to help you get there, I hope you’re ready because here’s Olivia.
[00:01:26] Morgan: Well, Olivia, thank you so much for being here with me today. It’s been so fun to watch your branding agency grow and grow and evolve. And I am just so excited for what you guys have going on. So why don’t you tell everybody a little bit about yourself and what you do?
[00:01:44] Olivia: Absolutely. My name is Olivia M. Gonzalez. I don’t go anywhere without that m because that is part of OMG brand story, our brand development agency. And we really focus on helping entrepreneurs. And we do have corporate clients, but we really help entrepreneurs identify their brand personality, get their ideal client personality profile you know, broken down build and create their visual identity and create killer online brand presence for them through their website.
And really to support them from the brand development perspective. And we have grown quite a. A bit, we were kind of chatting a little bit earlier where the very first thing that I did was like this thing called like the brand magic map to just identify how to tell your brand story. And then now we have, you know, ABC2 OMG, these brand development packages that we have and we help support our clients go through that whole process. And we’ve got VIP clients that we onboard to help customize, you know, certain projects for them as well. So it’s exciting. It’s very, very exciting how we’ve grown now. We have a team. It’s not just me, the one woman band, cha cha cha. I actually have people who work. run payroll. It’s a thing. So that’s exciting.
[00:02:48] Morgan: Yeah. And I think well, I hope people can hear this just, but you just like bubble up with enthusiasm and passion, and I think that’s one of the things I was most drawn to you about. Like The first time I met you was at a conference. And you were making reservations for a dinner group. And , this is like a dating story. I was like, Olivia, I saw you across the convention hall. And I said, I wanna be friends with that lady , because she looks fun. And, and, and now you’re my friend. So , it was like, I manifested that moment of , I wanna be friends with her because you just ooze this, this passion and this kind of effervescence for life, I would say.
[00:03:30] The Power of Storytelling in Branding
[00:03:30] Morgan: But the thing that I love about your business is that you are so passionate about, as you say, purpose, mission, vision, values, and you, you tell stories . Your big thing is the story that people are telling and, and how to create that.
And you and I have worked together over the years and oftentimes I was like, Olivia, here is my random brain dump of everything I’m currently thinking of. And you say, oh, no problem. I see that the thread that you can’t see.
[00:04:00] Olivia: That’s our.
[00:04:02] Morgan: It really is like magic. And, um, I just love that you come at branding from a storytelling perspective.
[00:04:09] Olivia: We dare people to believe in the power of their own stories. That’s, that’s huge. what could happen if you told your story? Imagine you what can happen.
I am passionate about that. And it does make me happy. It does make me excited to, you know, come to work every day and to work with our amazing clients who have dared you know, dared to believe, to tell your, your story and how important that is and how important it’s for other people to hear what you have to say.
Because the more you share your story, the more you connect with others. Basically you, Act as a beacon for your brand when you tell your story and people will find you because people are looking to find something um, in you that reflects something of them and vice versa, right? So whenever you tell your story, that’s how you build your audience. That’s how you identify your clients. That’s how you kind of create own community. ’cause we’re all looking for some level of connection.
[00:04:59] The Importance of Sharing Your Story
[00:04:59] Olivia: But dude, you can’t connect if you’re not sharing your story. You’ve gotta be able to dare to believe in, in the power behind what it is whenever you decide to share who you are and what you do, and why do you do it, and who do you serve and what are the things that you can offer.
And, most importantly, at the end of the day when you’re serving your purpose and you’re accomplishing your mission and your clients are digging everything that you are rolling out there and, and Fulfilling all of those things. What’s the output? What is the outcome of that? What is that vision? What’s the positive impact that you’re making through the work that you do? And it all starts with telling your story.
It all starts It’s so, so important. So, you know, I encourage everyone to find the opportunities to share your story and tell people who you are and what you’re about. Because they’re looking for you. Believe it or not, they’re waiting to hear something that says, that’s just like me. I wanna hear more about that. Oh my gosh, I can totally relate to that
[00:05:49] Building Your Audience Through Storytelling
[00:05:49] Morgan: I don’t know if I’ve ever heard you articulate it as in you’re holding up the mirror for your client and your client is looking for a piece of them in you and in your services. And I’ve never really thought of it that way, but that is a very powerful way to think about storytelling.
[00:06:06] Olivia: Yeah. It, really is. And we say that frequently. know, we hold up the mirror for other people so they can see in themselves what we already see in them as we’re going. ’cause we can see those connections, we can see those reflections.
Sometimes we fall into like the comparison game or we fall into, you know, looking what everybody else is doing, whatever, da da. And we don’t really look inward and identify, man, there’s something special about what you have to say. There’s something special about how you came to be
Just look at us and our story and, and, you know, growing as friends and how, invested we are in the success of each other’s business , that’s growth and connection.
really is about, identifying what that piece of something that is relatable in someone else. Not everybody’s gonna be your cup of tea and you’re not gonna be the cup of tea for everybody. So anybody who is looking to climb the vanity metrics, just you don’t want everybody,
[00:06:50] olivia-m–gonzalez–she-her-_1_09-27-2023_145047: you
[00:06:50] Olivia: want the people who are gonna relate most closely to who you are. And you wanna attract those people because that builds your community. There’s an understanding, there’s a relatability, there’s a support, there’s a connection that happens when you’re able to tell a story and it’s relatable to someone else and they can see a part of themselves in you. Because this really powerhouse impact that can be made when you’re both then in that room and filling that relatability. It’s, it’s, it’s powerful stuff.
[00:07:18] Morgan: And I think there’s a lot of people out there who say, you know, I do what a lot of other people do. We go to people’s houses, we take dogs for walks. And so people might asked the question, well, you know, how are you different from your competitors? Which I don’t like that question because . It feels kinda like, from a negative standpoint, but say like, you know, said like, well this is what’s unique about me and this is, you know, what we get really excited to do.
But you hear so many people who say, well, I don’t really have a story. Like I don’t have a brand story.
[00:07:44] Olivia: I’m just a pet sitter. Right? I’m just a pet sitter. Right?
[00:07:47] Morgan Weber:
[00:07:47] The Role of Core Values in Storytelling
[00:07:47] Morgan Weber: So how do you, encourage people to find what does make them unique , and find those passions and those visions and those purposes and those missions to help lead their story forward.
[00:07:58] Olivia: Absolutely. So we all have some sort of catalyst moment, right? and and by the way, you started to say, people don’t think they have uniqueness , wanted to go, boo. That’s, I reserved myself for this moment. Okay.
[00:08:08] Morgan: I am being heckled. I’m being heckled already.
[00:08:13] Olivia: You can’t take me anywhere. Um, Yeah, because it’s, it’s not true. That’s a bunch of larkey when somebody is like, uh, nobody’s special, , bologna. Yes, you are. There’s some unique identifying quality about how you do things. It is never in the what. It is always the how. It is never in the what? Because Are there a bunch of sitters in the universe out there doing the do and taking care of their, their business Yes. Are there a bunch of brand agency people that are out there doing the do and taking care of their business? Yes, but how they are executing, the way that they and connect with their clients, the way that they handle their operations, the processes in place, their approach, their, their, their their vision, and their purpose, what their personal mission is. Not everyone’s on the same mission. Not everybody’s out to do the exact same thing, even if they’re in the same industry. And so going back to kind of the original question, um, Have the catalyst moment.
[00:09:14] The Catalyst Moment and Brand Development
[00:09:14] Olivia: How do you identify that? Right? So everybody has some sort of catalyst . There is something where something in your life happened somewhere along the way. That made you start to think about career is, right, or whatever that passion is or whatever that purpose is. You may have felt that there was, gap or a place that you had to fill in the market that people were not paying attention to. You may have identified that there was a certain client base that wasn’t being served in the way that you thought they should be served because you relate that client base. There could be something where your voice wasn’t heard, maybe you were not being seen value or heard, and you wanted to then go out and create opportunity for you to build a business or, that you help others be valued, seen, and, and heard. We dare people to , believe in the, in the power of their, their story. And when I say dare them, I, I mean it because lot of people think. They know darn well they have a story to tell and they just don’t think about it because it’s easy to dismiss. Especially if you’re in the comparison game, especially if you feel like the market is saturated, people tend to, dampen or, or dial back wanting to share their story because they don’t feel like they’re unique. you have to do is think about what were the catalyst moments where you were feeling unheard or you were feeling the need to fill a, a place in the market or you had something to say, or a new idea. Or, even if it’s not a new idea, , it’s never the what. It is always in the, how it is, how you move forward and how you develop and how you present these things. can tell you the people who I work with and the clients who, you know, we pass the vibe check across the board. They’re not the same people who work with the other brand agencies. There’s a huge difference in how we all, operate our business.
And so I think that that’s number one is was a catalyst moment. Where you decided to do what you wanted to do because you were passionate about something, you needed to fill a space, you felt like you weren’t being heard or you felt like you wanted to create a voice for someone else. I can tell you like mine for sure was, um, I was in corporate. I, And I used to feel like I, I was cranking. I was really, really good at communicating and was really, really good at writing and, being really creative and and innovative with these ideas and writing.
And, I started to feel like that’s all they wanted me to do. And I started to feel like the goose had laid the golden and egg for the corporate giants. And I was like, I’m not living my best life. And I just was not feeling like I was being heard or being used to the best of my abilities. ’cause I wanted to grow and I wanted to develop, and give so, so, so much more. So I went to the chief Human Resources officer at the time. I happened to be able to sit down with her. And so I was, to be honest, complaining, complaining about, gosh, I could be doing so much more and I have so much magic that I could be giving.
And you know, here I am stuck doing with the same thing over and over again. And she leaned forward. And she was like, who is in charge of your development and what you do with your life, I was like, oh. That, that would be me. And so I, I, I mapped out a plan. I was like, man, I could be using all of this knowledge and experience from the corporate world, helping entrepreneurs dare to believe in the power of their own stories, and providing them with the support and the expertise that they need to get out there serve their purpose and, create, these visions that they wanted to, you know, um, you know, get on their mission, right?
And so started the path for me. I left corporate, I, started freelancing and then that soon developed actual OMG brand story in 2019, as a result of that wonderful conference that we were at, that really helped inspire me to kick things into gear and move from an independent, contractor into an actual brand development agency.
And we’ve just been growing since then. yeah, tell your story. Find and identify where it is that you needed to, you know, do something different and share your own story and you will see you. You are special. You are bringing something different to the table. It’s in how you do it, that is important and that people need to realize you have something to say and people want to hear what you have to say. I’ll tell you that much. People are waiting to hear what you have to say, Hmm and that’s the truth.
[00:13:33] Morgan: I think so many people, are saying, do people even want to hear from me? But I feel like the brands that are more punchy, you could say, or that really lean into that brand story, they’re the ones who are the most memorable. There is a woman who has a pet sitting company and everything is date night themed. So, it’s like sleepovers and, the language that she uses around everything is so adorable.
And, you smile when you read her website and you read her social media pages because you can see the passion that she has for what she’s doing. It comes out so strongly because she’s telling you, you know, she’s telling you how excited she is. And it can be hard sometimes when they’re like.
[00:14:22] The Power of Intentionality and Action
[00:14:22] Morgan: Yep. I walked another dog today, , you know, or like, yep. We, you know, went to the backyard and we sat in the grass, in the sunshine. Sometimes, sometimes our work can start to feel really repetitive and it can be hard to tell the story. How do I make this new and exciting? And not just say like, yep, we sat in the backyard again today. Thanks for having me over . It can start to feel a little bit monotonous, but, when you tell those stories about what you actually did or, we talk about the weather sometimes just
for something different to say, but, um, it
[00:14:55] Olivia: gets, it’s so much more attractive.
Yeah, well, right there, that is a perfect example of how you approach, because there are, there are pet sitters out there do say, Fido happy I put the scoop of food and that was the end of that and, and moved on.
And that’s how they do it. You think of creative ways keep the communication Lively and engaging and exciting. Um, and that is in the how. That’s even a perfect, example of how you things so, so well because you’re wanting to offer that example of, creating the happiness, creating the ability to live well, creating that ability to really thrive in what you do every day. And so that’s, that’s exactly what it is. It’s how do you then apply that So whether it’s a fun thing, that theme that you’re talking about, um. There’s a pet sitter that training and the safety of the animals is a huge thing for her. So she talks a lot about well-trained her entire staff is, and how they’re trained in all of these different certifications so that you know that your pets will be absolutely safe and they’re worry-free visits because staff is so well-trained.
And that in itself is also another unique thing to, and it’s important to her clients, the same clients who are booking with a lady who’s fun and cutesy about the, the overnight stay or whatever. They, that’s a completely different client than the client who is looking for, very specifically, like for instance, if you have a, a cat who’s a diabetic or something and you need to make sure that the pets that are as trained that’s a completely different client.
That’s, that’s why. Being able to tell those stories are so, so unique because that really helps, you and people relate exactly to what it is that they need from you. That’s why it’s so important. So yeah, there’s absolutely different ways to tell the stories , and your personality matters, by the way.
That’s huge too. So, as an individual, especially for, for pet sitters, how you approach your day-to-day with your personalities. ’cause you’re a super creative person, Morgan, you’re just a super creative person. You’re very witty. I love your sense of humor. you are like, like you, you really, um, have a lot of fun with what you do. And you’re about being happy.
And also you are about, taking doggos out on adventures, and how important sniffing is to when you take the dog walking of those things part of your story and part of your personality. There are other priorities for other pets sitters.
If your pets that are listening to this and you take a step back and you say, okay, what is important to me? are kind of core values. So then you identify what are, what are things that are super important to me that are kind of like non-negotiables. When I handle my, my business, when we go in there, what are the things that I wanna make sure are being done in how we do it?
So the purpose is like why you do what you do, right? Mission is what you are actually doing. The vision. It is the impact, right? The, the future impact that you’re gonna make when everything is kind of rocking and rolling together. Your core values is how you get all that stuff done. It’s how you tell your story. It’s the things that you stand for. It’s how you execute your mission and your purpose. So , when you take a seat and you sit back, combine that, say that by incorrectly, um, When you take a seat you think about your core values and what’s important to you, you’ll start to go, I do things a little bit differently.
mm-Hmm. This is super important to me, but not so important to somebody else.
And of course, there’s standards, right? There’s industry standards that everybody has to uphold, you know, and if I can go on a short tangent since I’ve brought us to the subject of core values, down the rabbit hole we go, woo. Um, So those things.
[00:18:45] The Importance of Core Values in Business
[00:18:45] Olivia: really those characteristics that define, uh, not only who you are and what you stand for, but it again, it’s the how you do what you do in order to execute your purpose, mission, and your vision. So being able to go back and identify what those things are. It is gonna give you an immediate leg up to be able to tell your story better,
You know, everybody has shared values. comes up most frequently, I should say, for on the core values stuff, everybody wants to say, okay, well integrity and honesty are the thing. Well, nobody wants a pathological liar as part of your core value. like think vicar, you know then integrity and honesty, those are great, but those are again, core industry standard ethics, integrity, and honesty, transparency, I would think, uh, where I should say my clients believe ’cause they’re in alignment with me as well. That’s standard. That’s the BA that those are baseline standards.
[00:19:41] Morgan: Like the bottom line,
[00:19:42] Olivia: That’s right. At the very least, not gonna rob you or have problems. Yeah, exactly. At the very least we’re gonna be ethical. Um, ,we work with you. Right. Have some integrity. Okay. Um, So, so like, think bigger than that, right? Think broader than that.
Think about your personality and what’s super important to you. One of our core values is we think outside of the box, like there’s always an answer. There’s 10, 10 million ways to solve this problem. We will find it. And we will offer it up. So we play fiercely when it comes to, um, creatively approaching our problem solving. That’s a huge part of who I am because I don’t ever wanna say, Nope, sorry. help you with that. Move on with your life ’cause Nope. There’s always a way to figure out something. It may not be exact , but we’re gonna have a good time figuring it out. We’re gonna have fun, we’re gonna play, we’re gonna be creative, we’re gonna think outside of the box. And that’s just part of who we are.
And when you’re onboarding your staff, gotta be in alignment with that.
Shared values is a huge thing. Um, It’s not just plays in the entrepreneurial, know, aspect. Like on the corporate aspect, shared values is a huge thing. That’s how brand partnerships develop. That’s how clients find you. So if you don’t have those mapped out, kind of goes back to the first, thing we were talking about, like really identifying what makes you unique and how do you figure that stuff out? How do you roll man really what are the things that are important to you that help you do your day to day? What are your non-negotiables? ’cause those are super, super important. And you will find they’re not the same as everyone else.
[00:21:14] Morgan: Mm-Hmm.
[00:21:15] The Impact of Intentionality on Marketing Strategy
[00:21:15] Morgan: .I love that concept too, that you, you kind of just drove past a little bit of using your core values. Like that’s your marketing strategy. are your social media posts. That’s the siren song that everybody is going to hear and it’s gonna draw them to you. And said, the, everybody is looking for something very specific when they are looking to work with somebody.
And no matter what kind of business they have, no matter, you know, if you’re getting a cupcake or you are finding a pet sitter, people are looking for something. And they might not necessarily, be conscious of what the thing they’re looking for, but they are looking for something that they’re trying to connect to.
And by just saying, I’ll take anybody , like, especially at the beginning, so easy to say . This is new and I just need somebody to walk in that door. And at the very beginning, it’s very hard to say no or to, you know, want to niche down or niche your, your communications. it’s so important in the long run. But kind In the beginning, , a lot of people we said yes to that we probably shouldn’t have because we weren’t in full alignment.
[00:22:21] Olivia: Exactly, and that’s the thing. It’s, that’s why Ooh, I’m so glad you said that. That is why we, we talk about like how we work with people. We say A B C 2 OMG for a reason. ’cause you gotta start with the A B C. You gotta know who you are and what you stand for first. You have to be able to figure that out because in that is what then answers those questions. To your point, not only does it help you map out here are the things that we’re gonna talk about. ’cause we can say, hey, the our core values and what we believe in, man, that, that, you’re right. It makes for content creation when you’re mapping these things out. But it’s also helping you.
The reason why they’re called core values is because they act as the center stability for your business you can depend on them and they are unwavering. And that’s why I say, what are your non-negotiables? Because your core values don’t change. Will your logo evolve? Probably, there’s tons of brands over the years. Their logo always evolves with the difference of the market and stylist, where you know the generations are, depending on how long your business is here, whatever. That’s totally gonna evolve. Will your offers adapt and evolve? Yeah, absolutely.
Are you gonna suddenly start treating people differently just because it’s the new thing to do and you’re gonna change completely who you are and what you believe in and your core values? Um, No, not likely. Right, like you, who you are and what you believe in acts as that center core piece that helps you then act from that position. That’s why it’s so important to identify purpose, mission, vision, core values first, because those then help you identify, okay, well then. Let’s, let’s then build off of that. How then does our logo reflect who we are? How then does our logo say we do this, this, and this? How does it reflect how we interact with our clients? How then when we look for who our ideal client personalities, nine times outta 10, especially for service-based, um, businesses, I will say you’re serving someone who is like in very relatable
Like you’re serving someone who likely has shared values with you, they’ve got some sort of relatability factor. But until you know what that is, and until you can speak to who you truly are and stand firm in that, hard.
You will say yes to people you shouldn’t say yes to. absolutely will do that at the beginning of the business. you gotta know with your core values because then you have that stability.
That’s, that’s the touch base. Do they align, you know, and be able to pick from there. But it empowers you to say, no, hmm. it empowers you to say, know, this is not a, a right fit. We went from doing consultations at the beginning of the business where you know, let’s meet and, and find out how best we can serve you.
And even at the very beginning, where it was like, oh gosh, I’m not exactly sure. Like, mm, not vibing exactly. Dah, dah, dah, dah. You know, when that was put to the test, uh, for us, I was so grateful that we had our core values in place. we had to fire a client because, um, . We have a rule, uh, don’t be a jerk. Uh, that’s part of our company policy. don’t, don’t be a jerk. Uh, And we had a client who unfortunately acted a little bit like a jerk when I was not in a meeting, but hello. We record, you know, the stuff on. And I was like, holy macaroni, not cool.
And we’re not gonna allow people to act that way. That’s not a thing with us, we’re not a toxic environment. And we have built our business and organization on our core values of honoring people. Be human is our number one core value. Be human. And that right there, not in alignment with how we wanna treat one another as human beings. And that was not empathetic. It was not embracing all of humanity. It was not in alignment with that. And so we had to have a tough conversation about it. So not only does it help you identify who you shouldn’t be working with, it empowers you to be able to say no.
[00:26:21] The Role of Core Values in Client and Employee Relationships
[00:26:21] Olivia: It helps honestly prospective not only prospective clients, but prospective employees be able to go, is this a good, a good vibe for me? Am I gonna work well with this in this environment? Because this is the, this is their culture.
So if you have those in place, it just, it opens up a whole world. Um, Your color palette is built from there. Your content creation is built from there. It’s in partnership with your ideal client personality.
You have to identify the people that you’re working with, who are the people that bring you joy that you love working with. You drill those people down and you identify what are their, you know, similarities. And there you go. It is a, it is like, holy moly. can honestly say all of our clients now at this point, that we’ve been in the business for as long as we have. They, they fit the profile.
How about that? You know, the problem because we’ve worked to ensure that we understand who we’re looking for, and that when they show up to play with us, we are exactly who we say we are.
So that’s hugely important as well.
[00:27:22] Morgan: I was just thinking that as you were talking , this doesn’t just happen. It’s very easy to, to be in business, whether you’ve are a new business or you’ve been at this for a while to see somebody telling their story like you are And, to say, well, that’s great.
And, I’m sure that just kind of happened, right? If I’m just like waiting for the day that, that that will be me. And we can’t have that unless we are intentional. And I know being intentional is, um, actually it’s my, it’s my phrase of 2023, which is go with intention. There’s, there’s so much to be said about intentionality and without that, we miss a lot of opportunities because we might think that we are doing things or we might think that we’ve communicated something, but unless we are intentional about it, I always, there’s a phrase like I, when I talk about, um, like gifting strategies or about like customer service strategies, like you can’t just think about somebody and have them feel that, you know, uh, what, what’s that phrase?
Like when there’s like a pee your pants analogy. How, what, how does that go? It’s like you pee your pants and uh, only you feel it, you like, or something. I don’t know. I I failed this this reference. I’m gonna, I’m gonna have to look this thing up failed.
[00:28:39] Olivia: Failed the analogy
I was gonna add was gonna add to yours. I was gonna say intention plus action, because, I talk about that a lot and with our clients as well, being very intentional. It’s how we create intentional content.
And what I mean by that is knowing what, who your client is, what their needs are, what their struggles are, what their desires are, what they need from you, how you can help them. Then crafting and creating based on What your purpose is, what is your mission? What is your intention with this particular message? How does it align with your core values? All of them come together, but dude, if it’s all in your head and on a Google Doc and not actually out in the, interwebs, then you’re not getting anything, nothing’s gonna gonna happen. So I would say intentionality plus action is really where, you get traction . because I do not believe in what I like to call spaghetti wall strategy. That is where you just throw ideas out there into the, you know, social content, hoping something’s gonna stick. Um, you know, just like you throw spaghetti to a wall hoping it’s gonna stick to say it’s ready, it doesn’t work that way.
They say it’s not a strategy, and it’s not, you have to be .Intentional and you have to put action toward that intention in order to actually create the traction that you need for your business. And that is with everything that’s in the development of your offer, that is in your operation systems. That’s in, I mean, and I can tell you from personal experience, live in my head like I, there’s, I can sit all day long.
[00:30:10] The Power of Visualization in Storytelling
[00:30:10] Olivia: I got ideas galore, I can sit in there all day long that it’s only when I meet with my team, when I put it on paper, when I download to everybody that we can then, you know, first of all, let’s, is the, is the idea of does it hold water? Is it valid? Is it something that we can put into action? Is it something that your client needs? Because another thing too, a lot of us like to put out offers that are just willy-nilly. ’cause I wanna do it. I would love. To , I don’t know, something crazy.
We’re all gonna go to the waterpark and then sit outside in the heat and do our brand guidelines, you know, or Some crazy, like, what are you talking about, kind of thing. And we’re just gonna do it because I want to, no, you gotta be intentional. Does your client need that? Does your client want to do that?
Does your client want to press forward? What are they looking to you for? ? How can you help them best? And when you position yourself that way and you’re in alignment and intentional about putting all those things together, yeah, it’ll work out. It’ll totally work out because you were intentional and you had action toward that, um, intention. Okay. Did you find your, your, your
[00:31:21] Morgan: pee pants?
I did, I did. . .
Yeah. Okay. So the, the official meme you could say is friendship is like peeing your pants. Everyone can see it, but only you can feel it’s true warmth.
[00:31:34] Olivia: Um, You have never heard this before.
[00:31:40] Morgan: Oh gosh, Olivia, I’ve, I’ve educated you today.
[00:31:45] Olivia: Have. Thank you,
[00:31:47] Morgan: So, the intent you can say um, if you’re only thinking about somebody, you might feel warm and fuzzy ’cause you’ve thought about them. But unless you’re putting it, like you said, unless you’re putting that into action, no one else is gonna, is gonna. If actually feel that same, the same warmth that you’re feeling, um, I’m never gonna,
[00:32:07] Olivia: The phrase warm is got a whole new meaning for me now. Thanks
[00:32:12] Morgan: Oh gosh, uh, yeah, sorry all You know, this is, again, to be truly authentic. This is what goes on in my brain so everybody, welcome to my own brain I it. space
[00:32:26] Olivia: I love it. what makes you unique.
it’s what makes
[00:32:29] Morgan: Me unique indeed. Bad memes and bad phrasing.
So I, you talked about being in your own brain. Um, I was totally unaware that there are people who don’t have a constant inner my husband is this way, and I offhandedly made the comment , can you believe there are people who don’t have an inner monologue? And he is like, yeah, I don’t have an inner monologue. And I how do you. How, like I don’t, I don’t understand. and He’s very much an external processor. So when we talk about things like he processes everything externally and I process everything internally and my brain just goes and goes and goes and
[00:33:07] Olivia: I have a coffee cup that says, of course I talk to myself. I sometimes I need expert advice, Yeah. internal monologue that.
[00:33:19] Morgan: Right. So yeah. So for those of you without an internal monologue, so I have a um, I have a little program called SpeakPipe. So if you have, if you do not have an internal monologue, I would like to hear from you on how you actually process these things. This is my plug. Go to speak pipe.com/lucky pup pod and leave us a note, because I am still curious about how this whole, not having an inner monologue thing goes. Anyway, side tangent, Yeah. and and that people can,
[00:33:47] Olivia: you know also on top of that, now we’re, now you’ve, you’ve opened the rabbit hole, my friend, after this, someone’s gonna have to save us, I’ll tell you that much. All right. The also, not only do some people not have an inner monologue, but some people cannot visualize when they close their eyes. people don’t have any ability to visualize. And if you close your eyes and you can see an apple and now it is a purple apple and now it is revolving around, and then you can change the shape and now you put a box around it. Not everyone can do that. I didn’t realize then not everyone can do that. Can you do that? I can do that.
[00:34:24] Morgan: Yes. Yes. It’s like I can imagine it, I don’t see the actual thing, but I imagine what the thing looks like, if that makes sense. So I don’t see like an apple floating in front of me, but I imagine what that apple would look like if I could see it.
I that sense or not, but kind of sorta. ’cause I like, if I’m thinking, I’m
[00:34:46] Olivia: thinking about the purple apple and it is revolving and spinning and I can see it and it’s on a white background and there’s like a, um, like a three DI can make it three DI can put a, you know, square around it and whatever.
[00:34:56] Morgan: Brains are crazy. That’s the moral of this story. Beautiful and unique yes, And say, we’ll, we’ll we’ll pull this back around here.
[00:35:05] The Challenge of Articulating Your Unique Story
[00:35:05] Morgan: Um, so I think, we’ll take a, a side tangent here about your particular ability to visualize things. And one thing that I have so appreciated about working with you, I think I mentioned this at the beginning, is I will often have something that I’ve been marinating on for a while and I’m trying to figure out how does this work?
How, what do I wanna say about this? What is that, that mission line or that storyline that I wanna take forward? And for me, sometimes it can be hard because I know what I want to do or what I want to talk about, but I don’t always have the exact words to make it clear because I am so in my head sometimes as I forget that not everybody is in my head and they Yeah. Surprisingly can’t read my mind and know exactly what it is that I’m thinking about, is shocking, crazy. And so I have come to you before and said, Olivia, here is all of this stuff and I don’t know what it is I’m looking for or what I want to say, but I would like your help . And you really do have a way of, of digging in and finding the thing.
And once you say it, I was like, yes, obviously, like course, like why could I not come up with this myself? But I think sometimes when we are so in our business and we are doing the day-to-day and we’re doing the thing and we’re trying to get the clients and keep people happy and do all the communications, it can be really hard.
To see our actual unique gifts and storylines and, and really understand what it is that makes us special and unique because we are too close to it.
I mean, there’s a lot of, I mean, and there are branding experts who hire other branding experts, right? Because same thing, you’re, because you’re good at it doesn’t mean you aren’t too close to
[00:36:55] Olivia: yeah. This is a core part of how I do what I do. Um.
[00:37:00] The Power of Perspective in Business
[00:37:00] Olivia: I love to take the 35,000 foot view. so my my gift is that, you know, again, we talk about hold up that mirror. ’cause I want you to see what I can already see in you. That thing I un tangling invisible knots. Like you, you said you’re in your head, you’re not there. I can’t necessarily see it, but we always say, me everything. Let’s dump it all out on the table and we will find those jewels because we take that 35,000 foot view. It’s all about perspective and it’s all about identifying what is that bigger picture And ’cause let’s be honest, I mean, and let’s think about this in a, in a literal way. When you are at that 35,000 foot vantage point, you can absolutely see where you came from, where you’re going, what’s coming at you.
When you wear boots on the ground in the middle of the forest. Girl, you were just worried about the tree. You’re about to hit in front, in front of your face. Did you hear the bear growling on the right hand side? There’s all sorts of things that you’re thinking about that , you don’t have perspective there because you’re just trying to tackle the day to day you are in the business. You are boots on the ground in the business trying to tackle it every day. always tell my clients, stop time out.
[00:38:08] The Importance of a Strategic Approach
[00:38:08] Olivia: Let’s take that 35,000 foot view. If you go up higher, you can see what, what is gonna lead us into this particular, let’s say we’re the strategic offer conversation. What’s gonna lead us into that conversation? What do we want out of that conversation? Then how do we wanna then move forward with that?
Then we look again broader, right? 35,000 foot view.
[00:38:26] Understanding Your Clients’ Needs
[00:38:26] Olivia: From there, how do we then address and be intentional about what our clients really want? What do your clients truly want from you out of this particular circumstance? When we were in the mix? When you are facing face-to-face with just stuff that just needs to get done, you are not thinking about the broader impact nine times outta 10.
We’re also not being very intentional because we’re just trying to survive. is 35,000 foot survive is boots on the ground and just trying to figure out, that’s a very operational tactic, you know? How do you get things done. And sometimes you need to be boots on the ground, just getting things done, knocking things down. But there’s always, you’re going to get the best vantage point when you take that 35,000 view and you actually see, how things are impacting you from a broader perspective. Um, It’s so, so important. And it also helps identifying sometimes when we, um, get ourselves into what I like to say, a kerfuffle, um, When we get into trouble and we’re overburdened, we’re overwhelmed, we’ve got too much on our plate, we feel like somehow or another, you know, we’ve fallen into the comparison game. Whatever the deal is, that’s only because you can’t see anything past what’s right in front of you. the second that you’re able to kind of go back up, have a better vantage view, that 35,000 foot view. I say that 24 7. Any, any one of my clients who may be listening right now, you can, attest that I have to say this all the time.
[00:39:48] The Impact of Perspective on Leadership
[00:39:48] Olivia: You’re going to be a better leader for it. You’re going to be a better business owner for it. You’re going to be better at seeing and identifying when you are approaching burnout you’re going to be a better, at calculating things you can anticipate, and also planning and projection. All of those things cannot happen um, you’re in the middle of drowning. And what’s funny is that a lot of people think, I don’t have time for that. I can’t take the 35,000 foot view because I got stuff to do and I got whatever you do, you do. I used to say, I don’t have time for team meeting.
It’s, we now have a team meeting every single Monday and every other Monday it’s a two hour team meeting because we are co-working with one another and the alternate is just the one hour drill down of what the expectation is for the week. I used to think, ah, I don’t have time for that. It’s too busy, da da da da. And it wasn’t until it was really intentional about the team needs this, we need to be on the same page. We need to what we can divide and conquer together. So yeah, yourself and being intentional with providing yourself with a better vantage point is going to make you a better business owner, a happier business owner , I would dare say, ’cause then you can see everything that you’re kind of, you know, moving into. So,
[00:41:00] Morgan: Mm-Hmm.
[00:41:02] The Role of Intentionality in Business
[00:41:02] Morgan: ..I think one of the challenges of being a business owner is coming to realize that everything is connected.
And so you, think that you’re having a conversation about branding and storytelling, but really now we’re also talking about leadership and being the leader that your team needs, or, or, you know, even if you’re a solopreneur, you still need that leadership and you still need that vision to cast for your future clients.
And so. It’s hard to realize sometimes how interconnected, what kind of system this business is and you change one thing and the ripple effects across the business and across your clients and across how you approach what you do is so much bigger than we think it is.
[00:41:42] Olivia: Yeah, hugely, hugely. Which is, you know, circle. Why you have to be so intentional, why you have to be thinking about that bigger picture when you take these actions because it does lead into connections.
[00:41:54] The Human Connection in Business
[00:41:54] Olivia: Because quite frankly, I don’t care what business you’re in, any sort sort of service base, any sort of product base, whatever you are in the people business. And you were in the connection business. Period. Like at the heart of everything that we do, it is about being human. It is about creating experiences, meaningful, inclusive, and engaging experiences in, in your brand, whatever that is, that’s our vision . That’s what we help people do. ideally, that’s exactly what it is Everything is tied together, um, in the human experience and, and how we interact. It’s why we talked earlier about it’s never the what, it’s always the how, because it’s how you communicate, it’s how you serve, how you build, it’s how you operate. It’s, um, how you create expectations for your employees as well as manage expectations for your clients. You know, all of those things tie into that connection and, and human experience of communication with, with one another. Um, And learning how to, you know, create better, again, more inclusive, engaging and meaningful experiences, um, through your brands and all of us do that. All of us, every single business owner has to deal with people and, and learning how to do that and learning and understanding that that’s the big connection. That’s that big, you know, connective thread that goes through brand. by Once you actually get that, you understand too that, that big picture view and how does this impact this decision and why I need to be intentional about it. uM, things become more meaningful.
Your decisions become more meaningful, and, quite frankly, there’s depth that happens, in your business and in your, that part of your journey. Whereas I think at the front end sometimes it’s about survival and it’s about, ugh, I gotta make sure that this what you know, goes through and payroll is okay and we’re able to do, and make sure that I can get paid for this to process. And oh, we gotta do da, da, da, da.
[00:43:54] The Importance of Intentionality in Team Building
[00:43:54] Olivia: But the more you grow and the more intentional you are, and that’s even with building your business as well, inviting people to come onto your team, being intentional with that. You don’t want warm bodies. Even, even in the most stressful of times. You really don’t just need warm bodies. You need people who have shared values. You need people who are invested in some capacity and you need to be invested in them too.
That’s part, um, as well as, as just a, a leader and a business owner in general. Yeah. it’s an important part of the journey.
[00:44:27] The Depth of Branding
[00:44:27] Morgan: The type of branding that you talk about has depth to it.
[00:44:31] The Misconception of Simple Solutions in Business
[00:44:31] Morgan: I was talking with another guest about how everybody has a solution to the problem, right? know, You’re cruising Instagram or you know, whatever social media of choice. And you see these offers and there’s always a coach and there’s always, you know, somebody has something you can grab for $47 or, you know, for $19 or whatever dollar amount it is, it usually ends in a seven or a nine. And so everybody always has a simple solution.
Don’t worry. In 10 easy steps. And three easy steps here is the simple thing that only I have created that is gonna solve every problem you have ever had. And I think as humans, we are very attracted to that because we are probably too busy and we’re probably overworked and we’re probably on the edge of burnout, um, because our business is very hard and those. You know, three step branding sounds really attractive and you are here saying
[00:45:26] Olivia: actually That drives me bonkers. drives me nuts.
[00:45:31] The Importance of Unique Branding
[00:45:31] Olivia: It drives me nuts because, you know, you truly are unique in a sense that, you know, there are a lot of people who are like, oh, branding is just, they’re throw colors on a, on a mood board and have a blast, whatever the my friends, no. so much more that goes into building your brand now when you’re building a business. I will say that is more relative to like a cookie cutter process because everybody has to have a business account. They have to have an EIN number. They have to make sure that they’re, you know, doing their taxes properly according to their state’s requirements and the federal requirements. And this under, you know, all of that type of your accreditations, your certifications, your registrations. And get legit is a huge part of a what I would say, cookie cutter process. your brand should never be a cookie cutter process because you are absolutely unique in who you are, what you do, who you serve.
’cause if everybody served everybody, that would be a problem. You know, people gravitate to who you are and what you do because they relate to the stories that you’re sharing and they relate to how you run your business, how you do what you do. And so that is super super, super important, uh, to, to think about and to realize, when you put yourself out there, it is not a cookie cutter process. You have to first know who you are. you do, who you serve, why you serve them, your non-negotiables. What are your core values? How is it that you roll? Right? What are the things that you do in order to serve? not gonna be the same as everybody else. It’s gonna be in alignment with what your personality is, what things that are important to you are, and surprise, those are gonna probably be the things that are important to your clients, and that’s how they’re gonna gravitate towards you.
It is not a cookie cutter process. So if you have the onesie, twosie three Z and they’re gonna check box your stuff, and everything’s gonna be the color blue, and nothing against the color blue. I’m, I’m wearing it and as part of my brand colors as well, uh, But There’s, there’s meaning behind it. There is a lot of thought and, process that goes into how you build brand. And so when we get caught up in these, it drives me absolutely bonkers when someone says, yeah, just use my simple 1, 2, 3 template and you’ll look like everyone else and some like everyone else. Isn’t that what you wanted? no. no. Thank you very much. You need to identify exactly who you are first and then build from that point.
Because everything that you identify and why you do what you do, your purpose, what you do, your mission, you know, um, that again, what impact you’re making, your vision, how you roll, what are those core non-negotiable, characteristics, value, that’s what informs your logo. what informs does is my logo gonna reflect who I am?
And when I market that logo and I put out as a representation of who I am, does it accurately reflect what we deliver and how we deliver it? And then when we have an online brand presence, does that accurately re reflect? If you go to like our, you know, website stuff, it’s fun, it’s nostalgic, it is. You know, the, the vibe is very relaxed. It’s conversational. It’s just like what is it? You get what you see. You see what you get.
whatever, whatever. whatever We’re bating a thousand sister on these analogies today.
[00:48:38] Morgan: Uh, what you see is what you. get is the. is you get,
[00:48:41] Olivia: Thank you. Yes, Thank you. Geez, we a thousand.
Um, So yeah, what you see is what you get. In other words, like I am never g you’re not gonna ever see me show up somewhere where I’m saying, hi, I am Olivia M. Gonzalez from OMG brand story. We help develop brand, blah, blah, blah.
I’m, that is not, I’m, that is not how we roll That isn’t at all whatsoever. So your ability to be able to tie into that and understand that your uniqueness and qualities not gonna fit into a cookie cutter.
I also wanna say something else to, to this, and this is a psychology thing or whatever. And I think it’s absolutely fascinating and it’s so, so true.
[00:49:25] The Power of Delegation in Business Growth
[00:49:25] Olivia: Be brave, dare to believe in the power of your story and dare to speak up because there are plenty of people I’ve ever heard of the Denning Kruger effect ?
[00:49:36] Morgan: I but you to remind me of what it actually is.
[00:49:38] Olivia: Okay, I’m just defining this and but, but people who have a a lower competency level, and, have a higher confidence.
So the people who are like, uh, ba, ba B, but out there marketing and talking all the time, and what do they say? The squeaky, wheel gets the oil uhhuh, I got one analogy right today, the squeaky wheel the oil. They’re constantly marketing, marketing, marketing out there and talking da. And then you show up and it’s a cookie cutter situation, and it’s a, let me brand you 1, 2, 3, and they’re not actually gonna customize or pay attention to you. The Denning Kruger effect basically says that that definition of what that is, is that the person who usually has like the lower competency, uh, or the lower abilities, have the higher confidence and don’t see the, the, the difference and will market themselves better.
Whereas the people who, whether they have the higher competency or the higher intellect, most frequently don’t wanna tell their story, they don’t wanna put themselves out there, they don’t wanna share what they can do. And therefore the people who are doing the 1, 2, 3, cookie cutter, brand development stuff getting a lot of the attention.
The $47 cookie cutter approach gets a lot of attention. Whereas the meaningful, inclusive, engaging brand experiences where people take deep dives and learn about who you are and customize your brand to accurately reflect exactly who you are, what you do, why you do it, who you serve, and why you serve them. They are few and far between you.
It’s, it’s a hard time finding them, digging through all of the people who are totally out there speaking to what they can do, but then they don’t deliver, or they’re just gonna put you up in a template and hope for the best. I drives me nuts that there are people out there and you’ve seen them.
They’re all over the Tik Tok. They’re all over the Instagram you know, where they’re talking about, quite frankly, bragging. About how they use the exact same template and the exact same approach with every single one of their clients, and they’re making oo bucks because they’re cranking without caring.
If you want a company that doesn’t really give a damn about you and doesn’t really care about purpose, talk to me. Don’t come to me. We don’t wanna talk to you. You don’t align with my brand values. I’m happy to send you to somewhere else. I can find them on the TikTok. I’ll give you their handle because that’s not who we are.
We care. Mm-Hmm. I give it. And I, and I know that you are purpose for greatness. And I know that the businesses that we work with and the clients that we work with are purpose to do amazing things. And they want to create inclusive, engaging, and meaningful experiences for their clients.
And that’s important to me. That’s important to my entire team. And we work really hard to learn who you are and understand exactly who you are so that we can then work with you to create intentionally type of content, the type of approach, the logo, the process. a process. , I can tell you if you want a brand package put together in two days, uh, we are also not the ones to, to do that for you because we wanna, we wanna do this intentionally. We want this to be meaningful. We want create lasting that will contribute and add to your legacy and not just tick a box.
there’s a lot, there’s plenty of those out there not. not who we are. so yeah, it kind of, I’m a little passionate about that subject me a little nuts that there are people out there that are like, lemme tell you how I robbed everybody of their money.
Ready, .You know? I’m like, what? Mm-Hmm. Doing that? Yeah. So we act with intention. It’s super important. Too many people out there are doing that, but truly building a business absolutely feels like cookie cutter. ’cause we all have to kind of align with the business requirements. Getting legit, a brand, completely different animal, completely different. You gotta be intentional because it has to reflect accurately who you are.
[00:53:44] Morgan: Mm-Hmm and I think it’s really easy to say, well, I need the template ’cause I’m so busy. But the difference there again, is that intentionality and knowing that taking, like, you can’t not take the time because if you don’t take the time to figure these details out, you will not attract the type of clients that you like to work with.
You will be more burnt out because you are doing work that is not exciting to you. It doesn’t matter to you. You don’t feel that passion about. And so,, I just tell people you you can’t not do it. You do have to spend the time. You’ve gotta make the time. I talked in Florida recently at a pet services association about this thing called white space and needing to create white space in your day so you actually can be creative and you can, you can have the space to do this kind of work because it is so important to your longevity, and we’re gonna talk with a lot of people across this season of the podcast about the importance of that intentionality and the importance of taking the time to figure out what it is you actually like to do. If you wanna be in business for more than a couple years, more than just a little flash of I’m here and, oh God, I can’t do this anymore. You’ve gotta take that time to figure out where you’re going.
[00:54:59] Olivia: It’s building the solid structural foundations, and I, I will say this and before we go too, too far, if you are at the very, very, very, very, very beginning and you just need to stand something up because you want to have a place for people to, to go because you have something, whatever.
Everyone goes through those beginning stages.
When we get with people, our clients know who they are, but don’t necessarily how to quite articulate exactly what that is and don’t have the framework to work from and haven’t built out the brand itself. So if you were at the very, very beginning and you’re like, man, I want to do taxes and make pies and run a horse training service, then that may be a little bit different. You’ve gotta kind of drill down and find out, okay, do those things connect and how do those things kind of line up in order, or is one of those a hobby and can you do something different? You know, maybe you do their taxes and as a thank you gift, you send ’em a pie. You know, one of those types of things. I’ll say, but If you’re in for the long run and you want to build , just like you said, build a solid brand, there really is that process to the framework. Uh, think about building a house. and So is getting legit, is ensuring you have a bank account , that’s all the drywall, that’s the framework that’s getting things set, okay? Then when you build your brand, its purpose, mission, vision, core values, and those things. That is when you bring the furniture into the house, you start to decorate. There’s a personality that comes together. You then have a style within the home that is built toward what’s your purpose, your mission, your vision, are your core values you know, your non-negotiables, that personality and the characteristics you bring into the home, right? Then when you invite everyone over for the housewarming party, that’s marketing. is a completely different animal. People like to say branding and marketing. No ma’am.
They are completely different. You’ve got the business, the brand, and then you can market. Once your brand is developed and you have a solid identity and you know what the heck you’re doing, you can then invite people to come on and party and you send out the stuff that, that is the marketing component of everything
[00:56:55] Morgan: I love that idea, again, of inviting people to the party because Yeah, you’re right. I mean, you gotta get people there too, because it’s, it doesn’t serve you if you’ve built this really cool thing. But again, that action, right? The intention versus the action. And you can have the intention, you can take the time, you can figure all this out, but you’ve also gotta invite the people to the party
[00:57:14] Olivia: come along with you. Yeah. Because they have to know exactly who you are, and because you’ve invited them in to get to know a little bit about who you are, and then they’re gonna wanna keep coming over, again and again to enjoy and create these meaningful moments, . And that’s the whole purpose. That is the whole thing, you know, and why we, it’s so important that, for us anyway, we work with people who want to be intentional with their business who are committed to a purpose. committed to contributing to this world, to leave a positive impact, to have some sort of legacy. it is the environment, their community around them, their pets, their family members, whatever it is that they’re passionate about, wanna contribute into making it better.
They wanna leave things better than they found. And that’s super, super important to us that we help, our clients achieve that. You know, that’s You can’t do that without intention.
[00:58:07] Morgan: Yeah.
[00:58:07] The ABC to OMG Program
[00:58:07] Morgan: So why don’t you tell people a little bit about your A, B, C to OMG program if somebody says, Hey, this all sounds fantastic, but I don’t wanna do this on my own, Like, I, want some help to to get through this.
[00:58:20] Olivia: Yeah, absolutely. So A, B, C to OMG really has evolved over the years. Again, just so we talked about it before, the more we better understood what our clients needed, the better we were at putting together these brand development packages. So we currently have a 30 day, 90 day and 180 day brand development package. And basically what it is, is at the very beginning we talked about, we help you identify your brand personality. That’s super important, right?
And that is your purpose, mission, vision, core values, like your brand guidelines is what you’ll hear. And then your ideal client personality Um, and then we help build, uh, content in that area so that we can help you start to tell your story with, you dare to believe in the power of your story?
You able to start to tell it, um, then if you kind of progress into going to the next step. So you can do that. And that’s the only thing you do with us. If that’s the only thing that you want us to do is just to kind of help you get set up with your brand personality, visual identity. Perfect. If you wanna move into the next component, which is your visual which is your logo, your color palette, um, and additional like email sequences where you have maybe a lead generator that you want us to produce, um, for people to learn more about your business and get on a subscription in your newsletter or what have you.
That’s the next level of the brand development package. And we build all of that out for you and work with you within that, that component now, and if you wanna stop there, that’s perfectly fine as well. But if you wanna continue, again, a, B, C, the O mg, the OMG part of it is when you put it all together and create your online brand presence.
So we take all of that, we further develop, um, email sequences for you. Um, Create social media, content calendars, as well as templates, and then build your website. And for that, we do not use templates, it is not the cookie cutter, uh, part at all whatsoever. We work with you and our team basically takes everything that we have developed for your brand guidelines, your logo and color palette. You get a designed website. Initially, we will present a design of the website for you. And then you have, obviously say in the development of what that is, and then we build everything out for you. And then we host that for your website as well. So, um, we literally go ABC to OMG to build your brand.
Then for the VIP program, you have either worked with us previously or you are already a developed brand and you are simply needing to have brand development support, so a team that would help you write copyright content, help develop offers, um, packages, you know, maybe do some design work, that is also available as well now. No matter what, you can always email us at [email protected] and just reach out. It’s very simple, it’s the easiest way to do it. Just reach out to us, um, and we can get in touch and talk a little bit further about what it is that, uh, we can do for you. And We love to make sure that we’re a great fit for each other and for our clients to feel the same way.
[01:01:11] Morgan: You just, you’re a very insightful person and I just do love how you, um, you take some of these guidelines that might seem more, abstract and you make them much more tangible and make them much more relatable and approachable.
[01:01:25] Olivia: I, I will say we’re getting ready to go into like a new season of content right now. ’cause we’ve been on, uh, hiatus for the last several months. There’s things that have been happening, we’ve been kind of really blessed and busy at the same time.
Um, but we will be doing more reels and we’ll be doing more, uh, of the TikTok. But yeah, I, I, I love all that and breaking those things down and identifying, you know, brand guidelines and and uh, really helping people understand.
But yeah, ,I wanna be really clear too, like we are definitely not a teach you how to do . Your passion and your business is not being a copywriter, a designer, a web developer. We’re not here to teach you how to do that. This is a do for you service This is a true, authentic brand development agency built specifically for entrepreneurs to have that brand development agency uh, without the crazy town. Like, oh, and that’ll be $35,000. Uh, because a lot of times that happens with these bigger, uh, brand development agencies and they won’t talk to you. It won’t work with you otherwise. Um, but we make it easy to work with us ’cause we understand what it means to have a smaller, medium sized business, um, and wanna partner, you know, with our, our clients in the best ways that we, we possibly can. So if we do it for you, um, we, we don’t work with you to teach you how to do what we do. Uh, let the pro professionals be the professionals so that you can do what you do best. That’s super
[01:02:43] Morgan: important Yeah, absolutely. And let’s see, on instagram and on TikTok, what’s your handle in those places so people can find you there too?
[01:02:51] Olivia: So, um, the Olivia M. Gonzalez with AZ at the end, I told you, don’t go anywhere with that. Without that m. Now, I will say on both the TikTok and Instagram, we will be starting at OMG brand story. So they’re there, they’re hovering. There’s not a whole lot going on, at the moment. Um, but they can definitely go and see what we’re, what we’re up to. ’cause we’re definitely starting a new, season with content, uh, getting at it.
[01:03:17] Morgan: I think that’s important for people to realize too, is even the folks who do this work full-time for people sometimes have a hard time doing it for themselves. And I’ve talked about, um, people when they think about business growth, they often think about volume. They think about how many more team members do I have, how many more services are we providing? Um, All of that stuff in terms of growth, like the only way to grow is to increase the volume of our business. But the other way to grow is to start handing off some of these things. And, and yes, you do need this as a budget item. Right? It doesn’t just happen. You’re not just gonna magically be like, oh, I’ve got some extra money. I can put this towards something else. You gotta be intentional.
Again, go with intention, intention plus action. But handing some of this stuff off can really help you grow your business in a different way. So you aren’t stuck in this land of overwhelm and overwork when you can trust the professional to just take something and do it for you. And I am kind of the queen of DIY. I mean, I , I I did my own books for way too long and I’ve done, you know, my own other things for way too long. Um,
it also, yeah, and you and I are both sometimes in the camp of, we overwork ourselves because we can DIY some of these things, but it’s not sustainable for the long term. And, um, you know, there are other ways to grow your business other than growing the volume of your services and the volume of your team. And this is a, a great way to do that.
[01:04:48] Olivia: Absolutely, I’d love delegation. I think that’s hugely important. And just like you said, it’s not gonna happen right away. You’re gonna have to, I mean, quite frankly, work for it. It’s, it is an earned opportunity to begin to delegate. It really is. Especially if you’re, at the front end of the business and it is You know, I love when the people come in. I love being an entrepreneur because it gives me all the freedom to blah, blah, blah. And I’m like, what business are you running? Because I’m busy.
[01:05:15] Morgan: There’s meme, we’ll see if I get this correct. And it’s like, um, I’m really excited to be a entrepreneur because instead of working 40 hours for somebody else, I get to pick the
80 hours a week that I work for myself. You
[01:05:28] Olivia: know? That is correct.
[01:05:30] Morgan: So like, we, we don’t wanna be stuck in that world for a long time. Mm-Hmm.
[01:05:34] Olivia: No, you don’t. You don’t. So, but you can get there, like you said, acting with intention. And I will say this, something that really helped me because I truly, I literally have a little sticker on my computer that says, control is an illusion because, you know, idea of like, if I don’t do it myself, kind of thing.
That is the, that is the thing I think that prevents a lot of us, and I, I can only speak for myself, um, have a history of equating my self worth with my level of productivity.
And that is something that I, have struggled with in, in the past. I’m, I’m enlightened now, my friend . I know my worth, um, in the past, thinking that that was kind of the, the case as I was kind of working through that and learning how to be better at delegating and understanding that that is a superpower, that is a part of something that, um, makes me a better leader and makes me, you know, is asking myself, why don’t I wanna give this up? What is it, what am I afraid of? Because that’s what it boils down to. If you don’t wanna give something up, you are afraid of something. What is it that you are afraid of? And asking yourself and kind of working through and processing what that that is, is also really helpful. And it contributes to personal development and growing as a leader and being able to understand that you can’t control everything. You will collapse under the weight needing to control everything creates.
And there’s no way you can be up in that 35,000 foot view when you have all of that weight on you. There’s just no way to do it. so you need to be able to trust that once you get to that point, that you can have someone like, boots on the ground, somebody who is in the forest, so that you have the opportunity to go back and forth from that 35,000 foot view. But you have to question and ask yourself, what am I hesitating for? What is it that I’m afraid is going to happen I give this up? And once you really kind of dig in and identify and figure out what that is, it’s very very helpful. And quite frankly as you begin to build your team, and I hope that this is helpful for, for anyone. It certainly was helpful for me. Ask them are the three things they absolutely love and are passionate about doing their day to day?
Like, what do they absolutely love doing? And then what are the three things that they absolutely don’t wanna have anything to do ever? You know, and I keep it in front of me. of our team members, uh, really loves to cowork. Like, it’s, it’s very helpful. I love to co-work as well, but I spent many, many, many hours by myself never inviting anyone to co work with me. Uh, It basically was a disservice to the team and I, it was an opportunity to not only partner, but also invest in what their needs are. You know, that adds value to your business because it creates a better environment for everyone.
So learning how to delegate and better understanding what your team’s needs are and what your team’s superpowers are, and what they’re passionate about and what they want to contribute. ’cause surprise, I brought it to the team and I was like, I’m having a hard time. I really need to get da, da, da da. They were like, I’ll do it. what? Give it to me. I wanted da, da, da. You will be so surprised at how, you know, as you continue to grow in your business, passionate others are about helping and supporting. If you are creating that type of environment and leading them to dare to believe in the power of their own know, abilities and and their own stories and their participation and contribution to your business. ’cause they are contributing to your business.
Let’s make sure that, that’s very, very clear. You have an opportunity. Especially now in this environment, where there’s a lot of quiet quitting. There’s a lot of people, actively saying, businesses don’t care about you. Well, guess what? You have the opportunity to change their mind. You have the opportunity to create an environment that does invest in its people, that does authentically care to create meaningful, inclusive, and engaging experiences. And that means in-House as well as through your clients. So that means creating and building a brand culture requires intentional action.
[01:09:47] Morgan: you’re so correct. And it’s one of those things where, again, the, the more you get into business, the easier it is to start handing those things off.
And it’s sometimes it takes people a while to be on your team before they kind of understand how they fit in. But I know I have been in the last year, much better about handing off some of the things. And part of it’s because we got so busy and one of my team members said, Hey, do you want me to do the invoicing?
She’s like, I’m, you know, I’m in here making some updates anyway. Like, I could do the invoicing. I was like, yeah, I don’t need to do invoicing. Why not? It gives her some more hours, fills out her schedule. It’s a benefit for me. She gets to, you know, do a little bit more for the business and I would’ve never thought to ask her about the invoicing, but she was just like, I could, I could do that.
[01:10:30] The Importance of Starting and Taking Action
[01:10:30] Morgan: And I was like, well, yeah, why didn’t I give this to you before? Because again, that’s not work that I needed to be doing, but it made such a difference in my world as well. And so I just, yeah, really encourage people to, if you have a team member, even if you just have one team member, you know, yeah. Chat with them, see what they like to do, and, and everybody loves to feel like they’re contributing. Like that’s a human desire for us to contribute.
[01:10:56] Olivia: Yes, that is absolutely contributing to something greater than is a key component of just what we need and that connection and that, again, the human experience. Dude, be human. It’s at the center of everything we do when it comes to building a brand and building a business. It truly is at the heart of everything that we should be doing.
And so I’m so glad that you did that and that you have somebody to, pick that up. We’re learning and we’re still growing. You know, there’s gonna be other things that we will, learn about and learn to incorporate into our business practices, um, as we get better and better.
and just like you in This podcast. This is amazing that you’re doing this, and this is just the next step of your journey as you expand and explore and, grow your business. And I love it. And thank you for inviting me, uh, into this space and for me to share my story and go on for a while.
[01:11:44] Morgan: I thank for showing Well, you up and I’ve, I’ve said this a couple times but it’s so hard to start something new. So for anybody out there who is afraid to start their business, they’re afraid to dig into their marketing and their branding or, whatever it is that you are afraid to show up to do. I understand. And it is scary. And it is vulnerable because, as I was starting to plan out the podcast and I’m thinking about, okay, well my gosh, well, what am I gonna talk about? What are the themes that we want for the show? All of this stuff. I was like, but, but what if nobody listens? And, you know, and then I remembered honestly, if only one person finds something out of one segment that serves them, then I will have been of service. the podcast will have a purpose. While it’d be fantastic if I got, you know, Everyone’s like, oh, I’ve got 50,000 downloads. I’ve got, 50,000 subscribers even. Whatever that thing is, it doesn’t matter if I can just help one person, if I can help one person with this, it’s gonna be a success. And also, selfishly, I’m enjoying the process. Like, get to talk with my friends share you know, share the skills of all of these amazing people that I know and that fills my own cup.
So, selfishly, I’m having a great time doing this and getting to sit down with people. Um, And if that’s all that comes out of this, well then I guess that’s, that’s cool too. But I know that everybody who I’ve talked to has such amazing gifts to share with the world, and, and that’s just bringing me tons of joy as well.
[01:13:12] Olivia: Meaningful gifts. You are here because you’re purposed. You my friend, are a purpose driven brand, and that’s what I love the most about you and what I love the most about the people that we get to work with that are so incredibly gifted in what they do and what they share with the world. Because you are driven. By your purpose to connect and to share your knowledge and to explore and to invite people in. like you said, if there’s just that one person, that is what creating meaningful experience is all about.
And I wanted to just share this, it’s never too late to start at anything. too late. If it is a passion of yours, if your catalyst moment is happening right now as you are listening to this podcast and something is saying, wow, I have been thinking about this for a really long time and I absolutely wanna build my business. I want to build this brand and I wanna do it the right way and be intentional this is your sign.
That, that, that, that is your sign. Take action on your dreams. Dare to believe, dare to believe in the power of your dreams. Start sharing your story. All of these things will come together. This is not day one your business where the Lucky Pup Podcast came into play. because you took action and things just gain traction over and over and over and over and over again. But it all started with a decision to dare to believe. And so I, I, that anyone who is listening, I’m daring you in this moment. do it. And to believe in yourself and to believe in the stories that you have to share and the purpose that you were gifted to share with the world because people are waiting and it’s important for you to do it because if you, for you to be fulfilled and for you to do these things that you’re passionate about, because you are deserving and worthy of that. Innately deserving and worthy doing these things. So I’m excited. Thank you so much for inviting me and for sharing this beautiful conversation. Funny, hilarious, uh, an analogy filled conversation, ,inaccurate analogy filled conversation.
[01:15:16] Morgan: Yes. We need to work, we’ll work on our meme game, guys. We will, we will make improvements as we go here. Season two will be just polished. It’ll have polished memes and analogies share with you.
But I mean, Olivia, I feel like that last piece that you just shared, it was, that was like the sermon of today and I just was sitting in my chair and I was like, the congregation says amen. Right? That was your sermon to share with us today. And you have so much passion about . W everything that you do. And that’s the reason I was so drawn to you even putting a, a group dinner reservation together. Your passion came through.
And I hope that everybody listening today understands how they can have that same passion in their own business and for their own story. So, Olivia, thank you for sharing with us today. And it’s been a, it’s been a joy. Thank you.
[01:16:04] Morgan Weber: Thank you so much for listening today, you can find show notes. Transcripts and more on our website. Lucky Pup Pod.com. Don’t forget. Review comment, like share this conversation with your friends. Then don’t forget to reach out. You can find us on Instagram at lucky pup pod or lucky pup podcast on Facebook. Or send us an email [email protected] until then don’t forget to live a more full and happy life. We’ll talk to you soon.