understanding and preventing

burnout

Hey, there! I’m Morgan. 2020 was a hard year for the pet care industry, but it was especially hard for me. We had a year of unprecedented industry disruption, my husband had a cancer scare, and we had to choose the big BE (behavioral euthanasia) for our beloved young dog, Olive. 

It was a lot, and it came all at once. I had thrown all of myself into our business. I decided I didn’t want to keep living in this burnout cycle over and over again.

Burnout 1

I found myself crying in a client’s driveway after another a long week.
(This wasn’t the first time.)

Burnout 2

I was totally exhausted and wondered what the heck I was doing.
(Yep, I had been here before.)

I believe Burnout is an epidemic among pet care business owners, and I want to share what I learned with you. You deserve more as a business owner than chronic burnout!

are you at risk for burnout?

living life like a dog

How often do we make living our own full and happy life a priority?

I unintentionally bought into the belief that in order to succeed I had to hustle and grind, sacrifice experiences to do more work, and put my own needs last. I realized that while I was working so hard to get ahead I was missing out on the things that made life most enjoyable.

live full live happy

making change

I am dedicated to educating and emboldening other Pet Professionals to lead full, happy lives. I hate that so many of us need a major catalyst to create a better work and personal life. Instead, I am passionate about prioritizing our own needs, and living life more like the dogs we serve: with joy, enthusiasm, and time for our favorite things.

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We cannot give everything to our clients, with nothing left for ourselves.

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Our businesses should add fulfillment and joy to our lives, not more burnout.

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We should make time for our own pets, passions, and those most important to us.