best advice


from my dog

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life is meant for living

How many of us have thought about how good of a life our dogs live. With plenty of time for friends, naps, walks,  snacks, and play, they certainly seem to have the market cornered on Living The Good Life.

When we look at how dogs live, they have a whole different set of priorities:

Dogs make time for their favorite things and their favorite people, and they definitely don’t skimp on fun.
Dogs prioritize themselves and what they need (naptime anyone??), while also loving on others.
Dogs are masters at delivering joy ; they foster relationships and make us feel special, even in a crowd.

So often we get stuck feeling unsatisfied or maybe weighed down with the obligations of business life. Time and time again, I had this feeling that my dogs knew some secret to a life well lived that I was missing.

living life like a dog

There is so much to living a full and happy life, but often we don’t make it a priority. 

I unintentionally bought into the belief that in order to succeed I had to hustle and grind, sacrifice experiences to do more work, and put my own needs last. I realized that while I was working so hard to get ahead I was missing out on the things that made life most enjoyable.

Our days as pet sitters, dog walkers, and other pet professionals center around making sure the pets in our care are enjoying a full life. We make time for companionship, for staying physically and mentally healthy, for building a safe and trusting relationship, and for play and fun experiences. We make sure that every day has something good and special in it. The question is, why aren’t we giving ourselves the same treatment?

lessons learned while walking dogs


Hey, there! I’m Morgan. I am a dog walker. I’ve owned and grown my pet care business over the last 9 years, starting as barely a hobby and expanding to a team of 8 and with multiple six figures in revenue. When I left my design career behind to pursue my passion for pets and their people, I couldn’t have guessed how we would grow and change. I was even chosen as PSI’s 2022 Pet Sitter of the Year.

2020 was a hard year for the pet care industry, but it was especially hard for me. By the end of the year I was on the verge of utter and complete burnout. (Yet again.) I found myself crying in a client’s driveway after yet another long day after a month of long days. (It wasn’t the first time that had happened.) I was totally exhausted and wondered what the heck I was doing. (Yep, I definitely had wondered this before.) I just knew that this wasn’t sustainable and there had to be a better way. 

So, I turned to the dogs I loved so much for some advice on living a full and happy life.

After my own experiences (plural) with burnout and the emotional challenges that come along with working in pet care, I am dedicated to educating and emboldening other Pet Professionals to lead full, happy lives. I am tired of hearing too many stories of colleagues giving more to their clients than they give to themselves, leading businesses that make them want to quit, and ending the day without time for their own pets. I am passionate about encouraging pet service providers to prioritize their own needs, living life more like the dogs they serve: with joy, enthusiasm, and time for their favorite things.

explore life together

If your dog could talk, what story would they tell about your life together?  We’re focused on helping pets and their people explore life together — doing things they BOTH love to do.

live life like a dog

Burnout runs rampant and we are often overextending ourselves for the sake of our family, clients, or team. Dive into the importance of living life like a dog instead of working like one. 

delivering joy

Delivering joy to our clients requires more than just showing up and doing the work. Show your clients how much you care with VIP client experiences and meaningful connections, just as we do for their dogs.

Whether  we want to live a more intentional life for ourselves or for our pets, it is good to have a guide.

Because living a full and happy life isn’t about balance (because balance is bogus).
Because being a great pet owner isn’t about a warm bed and bowl of food (there is so, so much more).
Because being a team leader isn’t about what your team can give (what are you achieving together).

join the journey

LuckyPup Adventures Headshots Fall 2020-272

Pet professionals are a special group: We love BIG. We care about every interaction we have, and every client we serve. And because we care so much, we pour everything out for others and neglect to care for ourselves and our own wellbeing. And that is why I am inviting you on this journey with me to start living our lives like the dogs we love – I know the biggest impact will be created when we all lean in, together.

I am sharing a behind-the-scenes look at how I’m choosing to give a damn on both ends of the leash, in my work and in my personal life. (You can find me on social media, presenting on stage, or meeting up with other pet pros at conferences and conventions.)

I want you to coming along on your own journey, too. Let’s bringing our zest for life, our authenticity, and our passions into all that we do – just like our dogs.

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senior dog photo

And don’t worry – we promise to never overload your inbox and will always keep your info safe.